Kindness
Build better, webflow better

Templates & courses to help you build sites that get attention.

Go back

Why Conduct Business Research?

Productivity
October 13, 2024

“I am an unapologetic positivist. There is a reality out there for us to study. True, it is devilishly complicated, especially where humans are involved. Like a river that wanders through a loamy plain, reality is full of twists and turns, with some twists disappearing and reappearing over time. But reality is there to be studied just the same. If not, if reality is whatever each of us perceives it to be, then isn’t science just art masquerading as something intersubjective?” Jose Cortina Cortina, J. M. (2020). On the Whys and Hows of Quantitative Research. Journal of Business Ethics

ron palinkas high caliber teams