This article explores how Dr. Paul Saladino, M.D.—better known as Carnivore MD—turned years of medical training, metabolic research, and carnivore lifestyle advocacy into the foundation for Lineage Food Products, a rapidly growing ancestral nutrition brand. By using TikTok as his primary platform, Dr. Saladino educated millions on the science behind animal-based eating, built a loyal community, and only then launched a product line that matched the principles he had been teaching. His TikTok-first, education-driven approach demonstrates a new blueprint for creator-led brands built on trust, authenticity, and science.